Post by bristi124 on Nov 5, 2024 13:15:12 GMT 10
Defining the types of marketing that exist is a very long and, why not, encyclopedic task. After all, this concept has taken on so many forms and applications since its emergence that the number of definitions and variables regarding it are almost inexhaustible.
Among the main types of marketing, there are those that are completely opposite to each other, those that are similar and even those that at specific times can represent the same thing.
Ultimately, the fact is that in off page seo service the midst of this jumble of concepts, there is some clarity regarding the definition of the term “marketing” (in itself and without complements). Philip Kotler , for example, states:
“Marketing is the social and managerial process through which individuals and groups obtain what they need and want through the creation and exchange of products and values.”
What can we learn from this concept that applies to marketing in today's digital transformation? How do companies use it?
Talking about types of marketing is showing in a concrete way how companies manage, advertise and offer their products or services based on a demand created in their target audience.
So, do you want to know what types of marketing plans are most popular? We have prepared a list with several categories and names that the practice of this activity provides. Continue reading until the end and find out everything!
Main types of marketing
Traditional Marketing
We can say that traditional marketing is a pre-digital transformation modality, but it continues to have its influence to this day. And how!
Advertisements in newspapers and magazines, TV and radio commercials, billboards, institutional events, promotional stands, pamphlets: all of these elements are part of this universe.
It is no coincidence that it is also known as offline marketing, as it has all the elements that a marketing strategy should have, only outside the digital world.
And when we talk about marketing elements, we talk about basic and universal concepts, such as the marketing mix (also known as the 4P's of marketing), popularized by Philip Kotler, which are:
Square;
Product;
Price;
Promotion.
These four factors, perhaps with some changes and adaptations, are central ideas for all types of marketing that we will mention here.
Digital Marketing
If we are to start with the two most generic categories, then naturally the second item on our list will be digital marketing. Nowadays, managing a brand’s presence on the internet is simply essential because of the growing relevance of digital media in our lives.
It is possible to say that any company today that gives up digital marketing is doomed to eat the dust of its competitors or eventually close its doors.
After all, in addition to the commercial potential of digital media, such as Google, blogs, social networks and streaming platforms, which attract a huge volume of consumers around the world, the digital structure itself and its tools create conditions to optimize the advertising and sales performance of any business.
Social networks such as Instagram, Facebook, Whatsapp, YouTube have commercial features for:
insights metric readings;
ad boosting campaigns;
or sales channels on their own platforms.
Furthermore, with the growth of data analysis and intelligence technologies, brands can map the customer journey and obtain fundamental information about their persona to create more assertive and personalized marketing campaigns. Isn't that amazing?
The fact is that digital marketing is one of the types of marketing that has come to forever change the way we relate to brands and the customer experience as a whole.
And when we talk about digital marketing, we are talking about SEO (Search Engine Optimization) techniques for organic traffic, paid traffic tools , email marketing, social media and everything that involves digital communication channels.
Inbound Marketing
Narrowing the scope of the categories a little further, we come to inbound marketing. This technique aims to create relevant and quality content to attract the customer's attention and, thus, attract them to the brand's main commercial channels.
The goal here is not to take a salesperson to the customer's door or send messages on WhatsApp offering products. The idea is for the consumer to get to know the company and be convinced to buy on their own and, of course, with the little push of the quality content that the company offers.
This content can be on different channels, such as:
blog articles found in search engines;
informative content on social networks;
rich materials such as ebooks, podcasts, webinars, among others.
Thus, the public becomes aware of the brand through content that awakens a demand or feeling of urgency, or that simply resolves their doubts. This brand becomes an authority or reference on the subject, which leads them to continue in the sales funnel until closing a deal.
This practice is also known as content marketing, which can also be characterized as a type of marketing. According to Hubspot , 82% of marketing professionals actively use content as a way to grow digitally.
Outbound Marketing
The opposite of inbound is outbound marketing. In this category, the company actively seeks out the customer to present its solutions and make offers.
In this way, consumer interest arises from a proactive action on the part of the brand, not from a spontaneous interest in seeking to learn more about the business after having discovered interesting content.
This category is very common in offline marketing, such as TV advertisements, billboards, flyers, direct mail, telemarketing and door-to-door sales.
However, it also exists in the digital world and delivers excellent results. On the internet, the most famous and efficient examples are paid advertising boosting. That ad you hear between songs on Spotify or the ad that interrupts a video on YouTube while it is playing are classic examples of outbound marketing.
Many companies are investing in this type of marketing to get in front of their target audience and become better known. Boosting ads on mobile devices, for example, is expected to receive an investment of $240 billion in 2022 , according to Statista .
Affiliate Marketing
Affiliate marketing is a very successful phenomenon in the digital world, especially for content creators.
Among the main types of marketing, there are those that are completely opposite to each other, those that are similar and even those that at specific times can represent the same thing.
Ultimately, the fact is that in off page seo service the midst of this jumble of concepts, there is some clarity regarding the definition of the term “marketing” (in itself and without complements). Philip Kotler , for example, states:
“Marketing is the social and managerial process through which individuals and groups obtain what they need and want through the creation and exchange of products and values.”
What can we learn from this concept that applies to marketing in today's digital transformation? How do companies use it?
Talking about types of marketing is showing in a concrete way how companies manage, advertise and offer their products or services based on a demand created in their target audience.
So, do you want to know what types of marketing plans are most popular? We have prepared a list with several categories and names that the practice of this activity provides. Continue reading until the end and find out everything!
Main types of marketing
Traditional Marketing
We can say that traditional marketing is a pre-digital transformation modality, but it continues to have its influence to this day. And how!
Advertisements in newspapers and magazines, TV and radio commercials, billboards, institutional events, promotional stands, pamphlets: all of these elements are part of this universe.
It is no coincidence that it is also known as offline marketing, as it has all the elements that a marketing strategy should have, only outside the digital world.
And when we talk about marketing elements, we talk about basic and universal concepts, such as the marketing mix (also known as the 4P's of marketing), popularized by Philip Kotler, which are:
Square;
Product;
Price;
Promotion.
These four factors, perhaps with some changes and adaptations, are central ideas for all types of marketing that we will mention here.
Digital Marketing
If we are to start with the two most generic categories, then naturally the second item on our list will be digital marketing. Nowadays, managing a brand’s presence on the internet is simply essential because of the growing relevance of digital media in our lives.
It is possible to say that any company today that gives up digital marketing is doomed to eat the dust of its competitors or eventually close its doors.
After all, in addition to the commercial potential of digital media, such as Google, blogs, social networks and streaming platforms, which attract a huge volume of consumers around the world, the digital structure itself and its tools create conditions to optimize the advertising and sales performance of any business.
Social networks such as Instagram, Facebook, Whatsapp, YouTube have commercial features for:
insights metric readings;
ad boosting campaigns;
or sales channels on their own platforms.
Furthermore, with the growth of data analysis and intelligence technologies, brands can map the customer journey and obtain fundamental information about their persona to create more assertive and personalized marketing campaigns. Isn't that amazing?
The fact is that digital marketing is one of the types of marketing that has come to forever change the way we relate to brands and the customer experience as a whole.
And when we talk about digital marketing, we are talking about SEO (Search Engine Optimization) techniques for organic traffic, paid traffic tools , email marketing, social media and everything that involves digital communication channels.
Inbound Marketing
Narrowing the scope of the categories a little further, we come to inbound marketing. This technique aims to create relevant and quality content to attract the customer's attention and, thus, attract them to the brand's main commercial channels.
The goal here is not to take a salesperson to the customer's door or send messages on WhatsApp offering products. The idea is for the consumer to get to know the company and be convinced to buy on their own and, of course, with the little push of the quality content that the company offers.
This content can be on different channels, such as:
blog articles found in search engines;
informative content on social networks;
rich materials such as ebooks, podcasts, webinars, among others.
Thus, the public becomes aware of the brand through content that awakens a demand or feeling of urgency, or that simply resolves their doubts. This brand becomes an authority or reference on the subject, which leads them to continue in the sales funnel until closing a deal.
This practice is also known as content marketing, which can also be characterized as a type of marketing. According to Hubspot , 82% of marketing professionals actively use content as a way to grow digitally.
Outbound Marketing
The opposite of inbound is outbound marketing. In this category, the company actively seeks out the customer to present its solutions and make offers.
In this way, consumer interest arises from a proactive action on the part of the brand, not from a spontaneous interest in seeking to learn more about the business after having discovered interesting content.
This category is very common in offline marketing, such as TV advertisements, billboards, flyers, direct mail, telemarketing and door-to-door sales.
However, it also exists in the digital world and delivers excellent results. On the internet, the most famous and efficient examples are paid advertising boosting. That ad you hear between songs on Spotify or the ad that interrupts a video on YouTube while it is playing are classic examples of outbound marketing.
Many companies are investing in this type of marketing to get in front of their target audience and become better known. Boosting ads on mobile devices, for example, is expected to receive an investment of $240 billion in 2022 , according to Statista .
Affiliate Marketing
Affiliate marketing is a very successful phenomenon in the digital world, especially for content creators.